Wool has a handwash reputation over the years but Merino Wool has a natural resilience and modern Merino Wool fabrics are truly easy-care. Merino Wool garments are resistant to stains and odors and need to be washed less frequently than cotton or synthetic equivalents. Innate elasticity gives Merino Wool uncommon durability, and means it wont require the ironing that makes cotton so high maintenance. Whats more, with modern advances in manufacture, the machine-washable suit is now a reality.


Each fiber is effectively a coil spring that returns to its natural shape after being bent, giving Merino Woolgarments a natural resistance to wrinkles.


Merino Wool fibers can be bent 20,000 times without breaking which explains why merino garments are so long-lasting.


Recent innovations mean Merino Wool garments are no longer hand-wash only. Developments initiated by Australian Wool Innovation have delivered Merino Wool garments that can be machine-washed and tumble dried. In fact, the world’s first machine-washable wool suit is now available.


Merino wool absorbs moisture therefore reduces the amount of sweat left on the body, therefore reducing the amount of odor produced from the body.


It was formally thought that synthetics dry at a faster rate than Merino Wool, however the latest technology enables Merino wool to be as quick-drying.


Merino Wool fiber has a protective layer which prevents stains from being absorbed. And as it’s static-resistant, it picks up less dust and lint from the air.