Viewing: News > Lopi: The t-shirt celebrates 100 years
27 August 2013
Picture: Marlon Brando wearing his Lopi t-shirt while smoking his cigarette, 2013.
Photo: Launching an Icon. US Army training in north-africa, 1945
Photo: Students steal T-shirts from their own football team when the University of Southern California prints “Property of USC” on the athletes’ workout clothes.
Photo: The first political t-shirt. New York Governor Thomas E. Dewey’s campaign presses “Dew-it-with-Dewey” for the 1948 presidential election.
Photo: Following the popularity of Mickey Mouse, a Miami-based T-shirt company, Tropix Togs, purchases the exclusive rights to print the figure on a shirt.
Picture: The T-shirt gains popularity as an outer garment after heartthrob Marlon Brando wears one in A Streetcar Named Desire.
Picture: 1969’s Woodstock positions tie-dye T-shirts as the voice for one’s individuality and the emblem for the era.
Picture: Alternative album cover for one of the best rock albums of all time, The Rolling Stones’ Sticky Fingers, the “lick” graphic quickly becomes one of rock and roll’s most recognizable symbols.
Picture: To overrule censoring of the Frankie Goes to Hollywood song “Relax,” label owner Paul Morley prints “FRANKIE SAY RELAX” on T-shirts.
Picture: Inspired by grunge rockers, men wear old, unbuttoned flannel shirts over faded, un-washed T-shirts. This quickly becomes the fashion trend of the ‘90s.
Photo: The Lopi T-shirt, created in 2010, reaches its all-time peak in 2013.