NATURAL

100% NATURAL FIBER

Though it perfectly serves humankind, Merino Wool has not been concocted by a scientist in a sterile laboratory. It has been evolved literally in the field over time. A long time. More than a million years. Every season a new man-made fiber is trumpeted as the latest breakthrough, but scientific analysis debunks most of the claims, and comparative testing reveals the newcomer can not touch Merino Wool for all-round performance. The worlds finest fiber is still 100% natural merino wool, and, in our environmentally conscious times, its sustainability and biodegradability are highly marketable properties.

RENEWABLE, BIODEGRADABLE

Unlike petrochemical-based synthetics or water-resource heavy cotton, merino wool is a renewable resource. Shear a merino sheep in the morning, and in the afternoon they’re happily nibbling their way towards next season’s clip. Merino Wool garments are often cherished for decades but ultimately they are biodegradable and return to their natural elements, unlike most synthetics. Polyester and nylon demand unsustainable quantities of energy and water, and cotton accounts for 25% of all pesticides used globally. Merino Wool, though, can be produced with minimal environment impact.